PORTLAND, OR (KPTV) -
FOX 12 Oregon is now your official Rose Festival station, it
was announced Wednesday.
All of the festival's major parades will be broadcast live
on FOX 12 and PDX TV, including the Grand Floral Parade on Saturday, June 9.
Jeff Curtis, the chief executive officer of the Portland
Rose Festival Foundation, said the festival is excited to open a new chapter
with FOX 12 as the broadcast home of Rose Festival parades.
"FOX 12's commitment to showcase the Rose Festival
across a wide variety of its media assets will create new promotional
opportunities for our events and our major sponsors, resulting in continued
growth and overall success of the Portland Rose Festival," he said.
In addition to the Spirit Mountain Casino Grand Floral Parade and the Portland General Electric/SOLVE Starlight Parade, Portlanders will be able to watch a live broadcast of America's oldest and largest all children's parade: The Fred Meyer Junior Parade.
"We are excited to broadcast the Rose Festival events
in new and unique ways," said Patrick McCreery, FOX 12's vice president
and general manager. "To us, the
partnership is a natural fit. The Rose Festival is Portland's marquee event and
we are a local company committed to covering our community."
The Rose Festival kicks off May 20 with the Portland Rock 'N' Roll Half Marathon.
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