Nike invests $50 million in first lady's campaign for active kid - KPTV - FOX 12

Nike invests $50 million in first lady's campaign for active kids

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Colin Kaepernick, left. Colin Kaepernick, left.

Nike is making a big push to help make the first lady's goal of getting kids in shape a reality.

The Oregon company is investing $50 million over the next five years in the "Let's Move - Active Schools" campaign. Michelle Obama unveiled the program this week, which will provide simple steps and tools to help schools create active environments for students.

The goal is for children to get a total of 60 minutes of physical activity before, during and after the school day.

Many high-profile Nike athletes are also on board, including San Francisco 49'ers quarterback Colin Kaepernick.

Kaepernick, who helped lead his team to the Super Bowl, told Fox 12 his parents made sure he spent plenty of time outside growing up.

Studies show that kids today watch an average of seven hours of television a day.

"When I was growing up, it was maybe an hour of TV a day," Kaepernick said. "My parents would kick me out of the house and told me to go play, so I could come back when the streetlights were coming on and that was the only time I was inside, really."

The first lady said she wants to get 50,000 schools involved in the program over the next five years.

Other athletes involved in the campaign include Serena Williams, Bo Jackson and Gabby Douglas.

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