Ale economics: PSU brews up new business program - KPTV - FOX 12

Ale economics: PSU brews up new business program

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PORTLAND, OR (KPTV) -

If you want to make brewing beer into a business, it's time to go back to school.

Portland State University's School of Business has created the country's first brewing certificate program called, "the business of craft brewing."

The new online program will focus on business models for craft brewing, distilleries and alcoholic cider facilities.

Professors said there are programs in the U.S. that teach students how to brew, but this is the first to teach the business skills necessary to run a brewing business.

PSU's beverage partners for the program include Widmer Brothers brewing, Rogue Ales, Hopworks Urban Brewery and Bull Run Distilling, among others.

"No place in the U.S. has the concentration of quality, innovative craft brewers as Portland," said Scott Dawson, dean of the School of Business. "It just makes sense that we help entrepreneurs become more successful by providing them real-world training and exposure to industry professionals."

Four courses are required to get the certificate: Basic business for craft brewers, craft beverage business management, strategic craft beverage marketing, and finance and accounting for the craft brewery.

The total cost for the certificate is about $2,800. There are two additional courses that are optional, including a craft beverage immersion weekend where students will tour breweries and spend time learning from industry experts.

The optional final project offers a 40-hour supervised internship with one of the program's beverage partners.

"The idea reminds me of when I was a young brewer in Eugene and OSU used to offer short intensive courses," said Christian Ettinger, owner of Hopworks Urban Brewery. "This reminds me of how nice it was to be in an academic setting without the commitment of a four-year degree."

The entire program is online, noncredit and available to anyone in the world.

There is undergrad and graduate credit-overlay available on the business and marketing courses for students enrolled at PSU.

For more information, go to www.pdx.edu/professional-development/bcb.

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