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- mpx Enables TV Providers to Mirror Live and Video On Demand TV Across Connected Devices -
LONDON and SEATTLE, Sept. 26, 2013 /PRNewswire/ -- Today, thePlatform, the leading white-label video publishing company, introduced a new Virtual TV Framework to enable cable, satellite and IPTV service providers to replicate their 24 hour, live, linear programming and video on demand (VOD) television services via the cloud. To date, most online video viewing has been limited to VOD or short-term live events because of technical and financial challenges. With decreasing delivery costs and technological advancements in the cloud, this dynamic is poised to change dramatically over the next five years.
Leveraging thePlatform's award-winning mpx video publishing system, not only can TV service providers mirror the full TV experience via broadband, but they can also create better and more personalized features across IP-connected set-top boxes, game consoles, Smart TVs, tablets, and other devices.
The new Virtual TV Framework provides cloud-based management of linear TV, VOD, enhanced discovery and personalization, targeted adverting, commerce, content protection, and multi-screen user interfaces (UIs). The new Virtual TV Framework is made possible by mpx's open APIs and best-in-class technology partners, along with underlying innovations in unified metadata management, video ingest, and distribution.
"Our customers can now transition to TV services that incorporate the best of TV, and the best of the Web," said Ian Blaine, CEO of thePlatform. "Our Virtual TV Framework is the culmination of more than a decade of technical experience managing video for many of the largest TV and media companies in the world. It's not a monolithic stack, but rather an open framework that gives them greater flexibility and cost control. mpx is engineered to work in parallel with legacy TV systems – leveraging existing infrastructure investments – while providing a clear migration path to an all-IP based architecture."
Virtual TV Framework
thePlatform's mpx system provides TV operators with centralized video management via a user-friendly, Web console. Key features of mpx's Virtual TV Framework include:
Additional information about thePlatform can be found at www.thePlatform.com.
thePlatform™ is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company's services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: A+E Networks, Astral, BT, Cablevision, CBC, Comcast, Cox Communications, E!, the Golf Channel, HIT Entertainment, Liberty Global, LSDLive, NBC Local Media, NBC Sports Regional Networks, Outdoor Channel, Oxygen, Rogers, Shaw Media, Style, Syfy, Time Warner Cable, Travel Channel Media, truTV, USA Network, and numerous others. With more than decade history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash. For more information: www.thePlatform.com.
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