SOURCE Ford Motor Company
DEARBORN, Mich., Oct. 25, 2013 /PRNewswire/ --
Not too far from where factory workers assemble Ford cars and trucks, analytics experts in the company's Research and Innovation Center are building something entirely different but equally important: complex mathematical models to help Ford sharpen its competitive edge while limiting its environmental impact.
Launched 15 years ago as a small cadre of researchers, the group's size and impact on Ford has grown considerably while its mission is unchanged – chart a path for the company to a cleaner, brighter, better world and stronger business.
"I don't think it's a coincidence that Ford now ranks among the greenest brands in the world," said John Viera, global director of sustainability and vehicle environmental matters. "The company's investments in the field of big data analytics have continually increased during the last 15 years."
Viera outlined Ford's use of analytics and big data as part of a panel discussion today at the 2013 Net Impact conference in San Jose, Calif.
The group, comprised of scientists, mathematicians, computers modelers and other researchers, uses the latest in analytics and big data to discover ways to minimize Ford's environmental impact and bolster its bottom line by identifying potential risks and opportunities. Here are some examples of the work the group has accomplished:
Ford considers analytics and big data – in and out of vehicles – the next frontier for innovation, competition and productivity. The company continues to expand its use of big data as more and better technologies, methodologies and datasets emerge.
Consider the plug-in hybrid Ford Fusion Energi. The vehicle generates about 25 gigabytes of data every hour; those data are useful for further improvements in fuel economy and vehicle emission reductions. Yet, Ford researchers are already experimenting with vehicles that generate 10 times that much data – 250 gigabytes – per hour.
Some other areas Ford is exploring for green analytics potential:
"There are so many amazing possibilities to consider for the future impact of data," said Viera. "The possibilities are not only exciting, they are, in fact, almost endless."
About Ford Motor Company
Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 180,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
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