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Real-time analytics and A/B testing help optimize user experience and increase social shares by over 500%
SAN FRANCISCO, Jan. 30, 2014 /PRNewswire/ -- Swrve, the leader in relationship marketing for mobile apps, today announced it is working with zeebox, to increase social sharing of content within their second-screen application.
Social TV app zeebox is a content network delivering social community, story feeds, and live interactivity to TV fans worldwide. By integrating social media, the web and outside sources, zeebox enables users to engage with friends during - and in between- their favorite television shows.
Utilizing the Swrve platform, zeebox ran an A/B test with three different messages encouraging users to share content from within the app. In the test, zeebox found that a firm call-to-action, asking users to share content, resulted in a 570% increase in user engagement within the app.
"With Swrve, we can thoroughly analyze and test messaging campaigns and different iterations of the user experience, giving us tangible insight into what works best," said Ernesto Schmitt, co-founder and CEO of zeebox. "zeebox is about making TV better through social, mobile experiences. By testing in real-time, we know we're providing the best possible experience."
To date zeebox has enjoyed exponential growth, but continually looks for new ways to encourage users to share content socially and increase organic growth. Swrve enabled zeebox to obtain analytics about their users and enhance user experiences through more personalized interactions.
"Providing app developers like zeebox better ways to interact with customers is the heart of our business," says Hugh Reynolds, CEO of Swrve. "With the Swrve platform, companies can not only quickly change content to most effectively meet customer needs, they can also use A/B testing to pinpoint the most effective customer communication strategies, and use hard data to support actions."
Swrve's platform allowed zeebox to push out the most effective messages to users, driven by real data instead of guesswork. Additionally, the real-time analytics provided by Swrve allowed zeebox to dynamically change and target the user experience without having to re-release the app.
zeebox is augmented TV: a content network delivering social community, story feeds, and live interactivity to TV fans worldwide. With zeebox, consumers follow shows to receive personalized TV news and gossip feeds, connect with communities in TV Rooms, and interact with shows as they air on screen. Broadcasters and content owners in the US, UK and Australia partner with zeebox to enhance their TV shows, engage their audiences, and monetize this new medium in sync with live TV. zeebox was founded in 2011 by former iPlayer CTO Anthony Rose and EMI executive Ernesto Schmitt. The company is backed by Comcast, NBCUniversal, Viacom and BSkyB and is headquartered in London with offices in New York and Sydney. For more information, please visit www.zeebox.com.
Swrve is the world's first in-app marketing platform. Swrve enables product and monetization managers to deliver outstanding, personalized, user experiences and ultra-targeted marketing campaigns. That in turn means maximized retention, conversion and in-app revenues. Swrve is used by some of the world's leading app and game developers, lives in some of the world's most successful apps and handles over 2 billion events a day. Our customers use Swrve to go beyond 'dumb analytics', instead optimizing using a 'test and target' philosophy that brings real data to the challenge of producing world-beating apps.
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