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SOURCE Ehrmann USA
-- Distinctive heart-shaped container gives consumers a new way to enjoy Greek yogurt...and permission to play with their food --
IRVINE, Calif., Feb. 12, 2014 /PRNewswire/ -- Greek yogurt has never been so good or so much fun. New Ehrmann MIXIM™ is the only Greek yogurt with a triple-dip of flavorful fun. Packaged in a distinctive heart-shaped container, each serving of creamy, smooth plain MIXIM Greek yogurt is paired with two topping combinations to let consumers create their own taste sensations. MIXIM is now available at retail locations in California, Arizona and Nevada.
To celebrate the official launch of MIXIM on Valentine's Day (Feb 14), Ehrmann is transforming the iconic Queen Mary into 'The Love Boat' by turning it pink for one special night and inviting consumers to take part in a Guinness World Record attempt to benefit the Children's Heart Foundation and also enjoy a live concert and fireworks show.
"MIXIM is a fresh and exciting way of enjoying Greek yogurt...your way," said Chris Solly, CEO of Ehrmann USA. "Our heart-shaped container with its three separate chambers is the first difference you'll notice. Then you peel back the lid and see that our creamy Greek fat-free yogurt comes with two perfectly paired toppings that can be added a little at a time or all at once. Our MIXIM yogurt delivers all the nutritional benefits of a traditional Greek yogurt, but is a lot more fun, and can be enjoyed in numerous ways."
With six flavors, there's a MIXIM to match every food mood:
Decadent and dessert-like: Cherry and Chocolate Curls; Raspberry with Dark and White Chocolate Curls
Take-me-away tropical: Mango Pineapple with Coconut & Almonds; Honey with Coconut & Almonds
Fruity-crunchy: Strawberries with Granola; Blackberry Pomegranate with Granola & Dried Fruits
MIXIM fat-free Greek yogurt is made with Cultured Pasteurized Grade A Milk (Live and Active cultures: Lactobacillus Bulgaricus, Streptococcus Thermophilus, Lactobacillus Acidophilus). Each 5.3-oz MIXIM container is approximately 150 calories and delivers at least 10g protein. MIXIM retails for $1.99 and is available at Whole Foods Market, Vons, Pavilions, Safeway, Raleys, Nugget and Albertsons in select stores throughout California, Nevada and Arizona.
About Ehrmann USA EhrmannUSA is the American subsidiary of a German dairy production company with nearly 100 years experience in the industry. Among the leading dairies in Europe, the Ehrmann family learned the craft of yogurt-making in Bavaria's Oberschonegg in Allgau, Germany in 1929. For the US market, Ehrmann combined modern manufacturing techniques and a three-generations-old family recipe to create MIXIM, its new creamy Greek yogurt. The company remains an independent family enterprise that stands for quality, sustainability, and tradition.