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SOURCE Safe 'N' Beautiful
LONDON and DUBAI, April 30, 2014 /PRNewswire/ --
Breathable, water-based, water-permeable, and water-removable Halal nail polishes to debut at Beauty World ME, Dubai
Safe 'N' Beautiful LC, the specialist natural nail care beauty house, has unveiled its newest range - a luxury collection of breathable, water-based and water-removable nail polishes. The patented formulas, free of alcohol and animal-derived products are also 'five-free' of the controversial chemicals DBP, Toluene, Camphor, Formaldehyde and its resins. And unlike traditional nail polishes the Halal S'N'B formulation is aqueous and oxygen permeable.
With a gorgeous palette of modern and refined colours the S'N'B collection is the newest innovation in natural beauty products first showcased in the company's world-renowned signature line Snails (Safe Nails), designed especially for children and expectant mothers.
S'N'B will formally debut the new product range at the Middle East's foremost and influential trade show - Beauty World ME, taking place at Dubai International Convention & Exhibition Centre from the 27th through the 29th May. The new collection will be on show at Stand 1G34.
"We're very excited to be launching our latest products at Beauty World ME in Dubai," said Jeanette Sklivanou, founder of Safe 'N' Beautiful. "Years in development, the new S'N'B range is integral to our ethos of formulating beauty products that are natural, naturally safe and of the highest quality. Luxurious Halal beauty products that enhance a woman's health and well-being."
The new S'N'B line complements the Snails line currently available online and across 37 countries in select salons, boutique stores, stands and retail locations. Non-toxic, water-based and water-removable nail polishes and products designed especially for expectant mothers and children aged three and up, the collection of 26 fashionable and vibrant colours feature a high-gloss, salon-quality finish, with a pleasant faint fragrance. The 'Natural Top coat' is also water-based for longer-lasting colour and top nail protection.
To register to attend Beauty World Middle East, Dubai please click here.
Notes for Editors:
About S'N'B. Nail Polish. Reinvented.
Motivated by her concern with the chemical compositions of traditional nail polishes and removers, mother of two Jeanette Sklivanou founded Safe 'N' Beautiful in 2011 in order to provide her children and the marketplace with a safer alternative to traditionally formulated nail polishes. The Snails (Safe Nails) non-toxic range is composed entirely from 100% natural water-based ingredients and wash off with soap and water without the need for harsh chemical removers.
The company is currently seeking retailers and distributors throughout EMEA.
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