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SOURCE Vitamin World
New Fitness DVD + Vitamin Packs Available Exclusively at Vitamin World® Stores Nationwide
LONG ISLAND, N.Y., May 1, 2014 /PRNewswire/ -- Vitamin World, a leading retailer and manufacturer of quality vitamins, minerals, herbs, and nutritional supplements, is proud to introduce Zumba® Ultra Woman Multi-Packs, a unique promotion that will pair the popular Zumba® program, known for its "exercise in disguise" methodology, with three different types of multi-pack vitamins. Each of the three Ultra Woman Multi-Packs – Women's Pack, Sports Pack and Gold Pack (that targets the 50+ customer) – will feature a 30-day supply of vitamins, plus a targeted Zumba® Fitness DVD/CD tailored to complement the unique benefits of each multi-vitamin pack.
The launch of the Ultra Woman Multi-Packs represents another step in Vitamin World's transformation into a true wellness destination. The new Multi-Packs are key for a balanced, premium healthy lifestyle program for women at their different life stages: customers will receive an exhilarating Zumba® workout experience-featuring upbeat, easy-to-follow choreography and contagious global rhythms-packaged with appropriate, matching vitamins.
"Vitamins and nutritional supplements are key components of an overall healthy lifestyle," said Jack Krause, President, Vitamin World. "This promotion will marry two integral pieces of health – fitness and vitamins – to provide a well-rounded and fun wellness offering exclusively to Vitamin World customers."
"More than 15 million people recognize global dance-fitness leader Zumba® as a fun and exciting way to stay healthy and in shape, both physically and mentally," said Adele Harrington, vice president of global consumer products at Zumba®. "Taking a multi-vitamin that helps provide nutritional balance is a great complement to any fitness regimen, and we're excited to provide Zumba® lovers around the country with this balanced health package."
The Ultra Woman Pack paired with a targeted Zumba® DVD will activate your body, turbo-charge your metabolism and give you a really fun workout, while the vitamins support energy metabolism, healthy hair, skin & nails, heart & circulatory health and bone & joint health.* The Ultra Woman Sports Pack will push your body to the next level with an intense, dance-fitness cardio workout (Zumba® DVD) while the vitamins support energy metabolism, healthy body composition, body shaping & toning and bone & joint health.* The Ultra Woman Gold Pack includes a Zumba® DVD featuring choreography and world rhythms that help build endurance, improve balance and increase energy, all designed for active older adults; the vitamins support energy metabolism, menopausal challenges, healthy-aging and bone & joint health.*
The Ultra Woman Multi-Packs are exclusively available at Vitamin World stores and VitaminWorld.com for $59.99 (non-members) and $49.99 (members).
About Vitamin World®
Vitamin World® manufactures over 700 superior-quality vitamins, minerals, herbs, and other nutritional supplements in its own, U.S.-based, state-of-the-art facilities. It produces supplements in every available form, including tablets, two-piece capsules, softgels, powders and liquids, and enforces strict quality control through every step of the manufacturing process. Vitamin World® owns and operates over 400 retail stores nationwide. To provide a fast and convenient way to shop at home for vitamins, Vitamin World® runs one of the most sophisticated and efficient automated fulfillment systems in the business. Each month at VitaminWorld.com, we pick and ship over 100,000 products to over 15,000 households. Whether you shop online or in one of our many retail locations, you can count on Vitamin World® for the highest quality vitamins and supplements at everyday low prices.
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