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CORAL SPRINGS, Florida, May 13, 2014 /PRNewswire/ --
Biometrics companies making strides to improve smart technology along with virtual currency with intentions of catering to consumers' wants and needs: NXT-ID, Inc. (OTCBB: NXTD), Google Inc. (NASDSAQ: GOOG), Microsoft Corporation (NASDSQ: MSFT), Apple Inc. (NASDAQ: AAPL) and MeetMe, Inc. (NASDAQ: MEET)
NXT-ID, Inc., (OTCBB: NXTD) a biometric authentication company focused on the growing m-commerce market, is pleased to announce that the first series of 30 second spots on CNBC for its next generation smart wallet, Wocket™ , will start airing May 14th. The ads will air on Squawk Box, Squawk on the Street and Street Signs . The "Get to know Wocket™ " ad campaign is part of a comprehensive marketing roll- out including the May 28th press conference and marketing event to be held at the Plaza Hotel in New York City ( 3:00 - 5:00 PM ). Advance ordering for Wocket™ will start at 5:00 pm May 28th at http://www.wocketwallet.com/.
Wocket™ is a smart wallet, the next evolution following the smart phone and smart watch. NXT-ID is introducing its innovative, patent-pending Wocket™ as the next natural step in the evolution of smart devices. Wocket™ is a next generation smart wallet designed to protect your identity and replace all the cards in your wallet, with no smart phone required. The Wocket works anywhere credit cards are accepted and only works with your biometric stamp of approval.
To read the full press release and see the CNBC Ad campaign schedule, please click here: http://www.fnmprofiles.com/profiles-nxtd.html
There's a new device that could replace your wallet for good, while still keeping your information safe from hackers. We've all heard of smartphones, even smart watches, but soon smart wallets will be hitting the market. Creators of the Wocket hope it will be in your pocket.
"This becomes your personal vault," said CEO Gino Perreira of NXT ID. Perreira claims the Wocket is designed to prevent identity theft. According to Travelers Insurance in Hartford, 40 percent of identity theft is caused by a lost or stolen wallet. The Wocket was tested by focus groups at the University of New Haven and Sacred Heart and fared well with students, according to Perreira. He added the batteries don't have to be charged, ever. Read more from Gino Perriera, CEO of NXT-ID, Inc at: http://www.wfsb.com/story/25478720/wocket-smart-wallet-stores-information-for-hundreds-of-credit-and-gift-cards
As more companies continue to develop and improve their smart technology, competition is steadily heating up as smartphones and digital wallets see increasing demand from consumers. Android smartphone margins are at risk as Google (NASDAQ: GOOG) standardizes Android's global footprint. While Google's smartphone strategy may be bad news for Android OEMs like Samsung, it could provide an opportunity for Microsoft's (NASDAQ: MSFT) Windows 8 and Apple Inc.'s (NASDAQ: AAPL) iOS to gain traction in the smartphone market.
In other Virtual Currency News: MeetMe Inc. (NASDAQ: MEET), a company that aims to help people meet through social games and apps, is monetized by both advertising and virtual currency. The company recently announced it has completed integration of real-time components and photo-sharing in Chat, the most popular feature of the company's flagship mobile app on both iOS and Android.
MeetMe CEO Geoff Cook said, "Since we first launched ephemeral photos in mobile Chat on April 21, we have seen overall photo posting volume increase by 26%. Now approximately 100,000 ephemeral photos are being shared each day. In addition, we believe that launching real-time capability within Chat has driven increased engagement. In the last two weeks, chats sent per day in our mobile apps increased 31% vs. the Q1 average, and screen views in mobile Chat increased 23% vs. the Q1 average."
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