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DUBAI, UAE, May 26, 2014 /PRNewswire/ --
Middle East-based social media agency and consultancy social4ce announced today the launch of its operations in Dubai in partnership with advertising agency Talents Flow. This expansion aims at providing clients with a comprehensive strategy that will help them bridge the gap between online and offline marketing.
The two companies have joined forces to help brands across the Middle East take advantage of the benefits of both online and offline communication channels and to communicate with their customers in a variety of ways to achieve the best engagement with them.
"When it comes to connecting online and offline marketing programs, relevance is the most valuable element to build brand awareness and convey a single brand message. An online marketing strategy can only be effective if it's complemented by offline tactics such as events, flyers, print advertisements and vice versa," says Firas Soweid, Managing Director of Talents Flow.
However, connecting offline and online marketing activities is not only about strengthening brand presence; it's about leveraging existing brand capital to create a powerful brand experience between print, social, mobile and web campaigns. On this matter, Patrick Attallah, Founder & CEO of social4ce, explains: "We're not looking to reinvent a whole new system, but rather connecting existing initiatives to amplify reach and conversion because silos between online and offline don't exist in the mind of the customers. Brand managers shouldn't loose sight of how their offline tactics affect online conversations."
social4ce and Talents Flow will be at the Digital Showcase at Arabnet Digital Summit Dubai from June 3rd to June 5th where they will present the different services they deliver, from Integrated Communication Strategy, Branding and Content Design, Web/Mobile Strategy and Development, Social Data Research and Brand Monitoring, Social Media Management and Activations, Media Planning and Buying, Digital Transformation Consultancy, Printing and Publishing.
About social4ce: social4ce is a boutique consulting firm based in the Middle-East and focused on social business. social4ce helps clients leverage the power of social media by embedding social technologies into all their processes through a 4 pillars approach: communication efficiency, customer experience, community engagement and connected enterprise. The firm offers services ranging from social media and digital marketing to social business research and consulting. http://social4ce.com/
About Talents Flow: Talents Flow is a boutique advertising agency based in Dubai since 2009, with associates in Saudi Arabia, Egypt, Jordan and Sudan.
Through an experienced professional team, we provide the best solutions for your brands through several services including: through-the-line advertising; branding and strategy; media buying; print production. Our philosophy is straight to the point - "It takes a talent to make a brand shine". We do not believe in average work - unless it is a piece of art, we won't deliver. Talents Flows' young and energetic team of art directors and copywriters are innovative, creative and, most of all, talented. http://www.talentsflow.com
For more information or inquiries:
Karine Jazra - Marketing and Communications Manager at social4ce
firstname.lastname@example.org - + 971-50-50-80-966
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