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SOURCE Apartment Finder
Advanced Marketing Technology Enables Apartment Communities To Appeal To Economical Apartment Shoppers
ATLANTA, June 17, 2014 /PRNewswire/ -- ApartmentFinder.com, the #1 multi-family resource for apartment shoppers, today announces at the National Apartment Association Education Conference and Expo in Denver, the launch of OnDemand Coupons to become the first Internet Listing Service offering this innovative marketing opportunity to apartment communities. OnDemand Coupons allow apartment communities to extend their reach and access to apartment shoppers while providing apartment seekers with convenient one-stop access to cost-saving property offers in their target neighborhoods, from a single Web-based source. With coupons aggregated on ApartmentFinder.com, apartment shoppers are more likely to visit and revisit to view and print available offers, including new promotions as they become available.
OnDemand Coupons deliver qualified leads to advertisers by providing an added opportunity for apartment shoppers to connect with them. Advertisers purchase an OnDemand Coupon within their market to promote their rent special or move-in concession. Their promotion will be prominently displayed in a coupon carousel on the Search Results page on ApartmentFinder.com. Coupons will also be featured on a dedicated special offers page for each market.
When accessed on a mobile device, OnDemand Coupons will appear within the target search results on both the Coupons Nearby and Rent Specials pages.
"We are so excited to be the first in the multi-family space to offer this cutting-edge marketing opportunity," said Marcia Bollinger, Apartment Finder's President. "The OnDemand Coupons solution is an efficient and effective channel for apartment communities to quickly extend and optimize their marketing reach to the over 40 million apartment shoppers who come to ApartmentFinder.com annually to search for their next home. It's the latest powerful tool in our integrated marketing suite for advertisers that puts properties in front of more active apartment seekers to generate leases."
For more information or a demo of OnDemand Coupons, please visit Apartment Finder at Booth #1020 at the National Apartment Association Education Conference and Expo in Denver from June 18-21, or call 1.800.822.4300.
Apartment Finder has helped apartment hunters find their ideal new apartment home since 1981. With continued innovations to ApartmentFinder.com, Apartment Finder is recognized as the leading apartment rental resource among consumers and the industry. Recent honors include being named an Official Honoree in the Real Estate category of the 18th Annual Webby Awards, the #1 Apartment Search Source by SatisFacts Index, the Best Internet Listing Service by the 2013 Multi-Housing News Technology Choice Awards, and a Silver W3 Award for Excellence on the Web.
About Apartment Finder
Apartment Finder is the anchor of the multi-family division of Network Communications, Inc. (NCI), a leading local media company providing lead generation, advertising and Internet marketing services to the luxury and multi-family segments of the housing industry. NCI's leading brands are Apartment Finder, DigitalSherpa, Unique Homes, New England Home and Atlanta Homes & Lifestyles. NCI's strategy focuses on providing high-quality and measurable marketing solutions to local clients by leveraging its proprietary prospect-focused distribution, social media and online franchises, and content management infrastructure.
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