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NEW YORK, July 23, 2014 /PRNewswire/ -- Audiences are craving authentic and relevant experiences from the brands that they care about. As a result, one of the struggles that content marketers face is the ability to maintain relevance and stand out amidst the competition for audience attention. Tools like social media can provide the real-time data needed to help you the craft messages that will resonate and have the greatest impact possible. Use the following tips to help you integrate real-time data into your content marketing strategy:
For more discussion around integrating a real-time data strategy into your content marketing, read the latest article from Steve Lazuka, founder of Interact Media, on PR Newswire's Small Business Toolkit: http://bit.ly/1nUuLOV
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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