KFC breaks the 'Norm' with another new Col. Sanders - KPTV - FOX 12

KFC breaks the 'Norm' with another new Col. Sanders

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PORTLAND, OR (KPTV) -

Have you ever thought that chicken sounds good for dinner but the ads for it are just not weird enough?

Well not anymore.

Earlier this year, Kentucky Fried Chicken rolled out an ad campaign featuring their original, and dead since 1980, spokesperson Col. Harland Sanders, now played by former Saturday Night Live walking impression machine Darrell Hammond.

While there was a mixed reaction to the new spots, many did say the comedian did a good job of impersonating the real life Kentucky entrepreneur who brought the world seven secret herbs and spices.

Now though, Hammond’s Colonel is being called out by another, calling himself the real Col. Sanders, but played by another SNL alum, Norm Macdonald.

In one ad, Macdonald, known more for his sardonic deadpan than impressions, even notes the imposter Sanders, saying that you can’t, “just grab some super-funny Hollywood actor, throw a white suit on him and try to pass him off as the ‘real’ Col. Sanders” in a disappearing and reappearing Southern drawl.

The campaign was created by Portland-based ad agency Wieden + Kennedy, who also did the earlier Hammond spots as well as campaigns for Nike and Old Spice.

According to AdWeek, Greg Creed, the CEO of KFC parent company Yum Brands, told an audience in May that it would be better to engage the audience, good or bad, than to have no effect at all on them. At the time, Creed said the Hammond ads were getting an 80 percent positive review.

"I am actually quite happy that 20 percent hate it, because now they at least have an opinion,” he said. “They're actually talking about KFC, and you can market to love and hate; you cannot market to indifference."

What do you think, are you more likely to buy a bucket from Norm than get extra crispy from Darrell? Let us know in the comments below, and at least we can all agree that neither choice is as creepy as the new Hamburglar.

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