International Festivals and Events Association CEO speaks on Por - KPTV - FOX 12

International Festivals and Events Association CEO speaks on Portland Rose Festival

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International Festivals and Events Association CEO Steven Schmader International Festivals and Events Association CEO Steven Schmader
PORTLAND, OR (KPTV) -

It’s almost that time of the year: the Portland Rose Festival. On Thursday, Portland got a special visit from the CEO of the International Festivals and Events Association.

Steven Schmader met with the Portland Rose Festival's winter board Thursday afternoon. He talked about how important the Rose Festival is worldwide and the social impacts it has on the Portland community. 

"When you have that ownership that all those people take in a community, then that becomes something that throughout the year transfers over into the other things that they do where they want to build and add and be creative and make their community even more special," Schmader said. "And all of that is getting its start with events like the Portland Rose Festival."

He said the Rose Festival is recognized as a world leader in festivals and events and referred to it as a brand that highlights what's special in the Rose City.

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