Tillamook blows up 'big food' in Oscars ad promoting 'real food' - KPTV - FOX 12

Tillamook blows up 'big food' in Oscars ad promoting 'real food'

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Tillamook dairy products (Image: YouTube/Tillamook) Tillamook dairy products (Image: YouTube/Tillamook)

Tillamook plans to make its mark on the Academy Awards with an explosive new ad.

In the commercial that will be shown during the West Coast airing of the Oscars, Tillamook blows up "big food" such as canned cheese, soda and brightly colored cereal.

The spot aims to promote the company's line of cheese and dairy products, calling on viewers to care about their food and how it's made. 

"We're fed up with Big Food, the big talk, small print and mystery ingredients," Tillamook posted on its website. "We answer only to our famer-families, and believe real food makes the world a better and more delicious place. So we're taking a stand. Are you with us?"

The minute-long commercial, called "Goodbye Big Food, Hello Real Food," was produced by advertising agency 72andSunny.

Tillamook is a 107-year-old farmer-owned cooperative that is well known for its cheese products and its popular cheese factory on the Oregon coast.  

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