Seattle company looks for shoppers to crowd source steaks - KPTV - FOX 12

Seattle company looks for shoppers to crowd source steaks

Posted: Updated:
Seattle-based CrowdCow.com allows shoppers to buy a "share" of a cow to crowd source the cost of beef. (CNN) Seattle-based CrowdCow.com allows shoppers to buy a "share" of a cow to crowd source the cost of beef. (CNN)
SEATTLE (CNN) -

A Seattle company is using social media to change the way people buy meat.

The company is called CrowdCow.com, and its business plan is to let consumers “crowd source” a cow.

People can log onto the website and choose the cut of meat they want from a specific farm.

Once at least 50 shares of a cow are sold, the farm butchers the cow, dry-ages the meat, and sends it out.

Joe Heitzeberg, the company’s co-founder, claims the service is a healthier alternative to buying meat at a supermarket.

When you go to the grocery store, it’s typically mystery meat you have no idea where it came from,” he said. “Whereas we think it should be marketed, sold and experienced like a microbrews or like wine.”

The meat is also USDA approved, and the company said its prices are comparable to what consumers may find at stores like Whole Foods.

Copyright 2016 KPTV-KPDX Broadcasting Corporation. All rights reserved.

Powered by Frankly
FOX 12
Powered by WorldNow CNN
All content © 2017, KPTV-KPDX Broadcasting Corporation, Portland, OR . All Rights Reserved.
For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.