Sneaker-themed cafe opens in northwest Portland - KPTV - FOX 12

Sneaker-themed cafe opens in northwest Portland

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Deadstock Coffee combines two cultures that have a very large local following.(Photo credit: KPTV) Deadstock Coffee combines two cultures that have a very large local following.(Photo credit: KPTV)
Deadstock Coffee (Photo credit: KPTV) Deadstock Coffee (Photo credit: KPTV)
PORTLAND, OR (KPTV) -

There's a new Portland business that combines two cultures that have a very large local following. At Deadstock Coffee, you can talk java and Jordans. 

The sneaker-themed cafe opened last month on Northwest Couch Street and Fourth Avenue. All around the business you can find classic shoes, posters and books dedicated to what is called the "sneakerhead" culture.

The cafe owner, Ian Williams, is a former Nike employee. He left the shoe giant after nine years to open the coffee shop.

"I just wanted to create a place where I could hang out with all of my sneaker friends so we could get together and talk about shoes and whatnot," Williams said. "It's just that simple. I know the power a coffee shop has in a community. I wanted to foster the sneaker community that we have in Portland because it’s so diverse from anywhere else."

The word "deadstock" refers to merchandise that has never been used or sold to a customer before being removed from shelves.

And here's something you won't find at your average coffeehouse: Deadstock also offers a drop-off sneaker shine. 

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