Travel Oregon's newest ad campaign on satirical website The Onio - KPTV - FOX 12

Travel Oregon's newest ad campaign on satirical website The Onion

Posted: Updated:
Satirical article on The Onion sponsored by Travel Oregon. (KPTV) Satirical article on The Onion sponsored by Travel Oregon. (KPTV)
PORTLAND, OR (KPTV) -

Ads for Travel Oregon will soon be popping up in an unusual place: The Onion.

Travel Oregon representatives said that their new ad campaign is giving Oregonians a voice. 

The campaign with The Onion is a $75,000 investment that includes satirical articles written by The Onion staffers that help promote tourism to Oregon.

The new ad campaign launched in March and has already featured a satirical article on the travel section of the website about tips for setting up a campsite.

One of those tips was ensure your group's safety by making sure any nearby bears sign a non-aggression pact.

Not only will people see the new, fun ads in The Onion, they'll also see a big presence on television, in movie theaters and a billboard campaign as well.

Travel Oregon said they will be advertising the billboards in San Francisco, Seattle, Boise, Vancouver BC, and as well as in Portland.

"Overall, we started to see ads that looked really similar to ours and other destinations who are basing their marketing on things that look a lot like what Travel Oregon is doing. So, we're always trying to keep it fresh," said Linea Gagliano Communications Director with Travel Oregon.

The ad campaign will run several more satirical articles on The Onion through spring.

Copyright 2016 KPTV-KPDX Broadcasting Corporation.  All rights reserved.

Powered by Frankly
FOX 12
Powered by WorldNow CNN
All content © 2017, KPTV-KPDX Broadcasting Corporation, Portland, OR . All Rights Reserved.
For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.