Smokey Bear named grand marshal of 2016 Rose Festival Junior Par - KPTV - FOX 12

Smokey Bear named grand marshal of 2016 Rose Festival Junior Parade

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PORTLAND, OR (KPTV) -

He is known as America's wildfire prevention icon and now, Smokey Bear will be leading a Portland tradition. 

Smokey has been named grand marshal of the 2016 Fred Meyer Junior Parade. He and his escorts from the U.S. Forest Service will be leading the all children's parade. 

The Smokey the Bear wildfire prevention program was created in 1944. It is the longest running public service ad campaign in U.S. history.

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