The Rose City is fast becoming a hotspot for virtual reality, and Portland’s 360 Labs is calling VR videos the next big thing.
360 Labs makes videos for virtual reality headsets. It's a hot product cell phone companies are releasing, and co-founder Thomas Hayden says will launch his company on a worldwide platform and ultimately, change the way we watch media.
Staffers at 360 Labs are taking your media experience to another level by taking you into their world.
In 2013 the VR production company started off creating virtual tours inside of businesses with Google street view then progressed to VR videos. Its work was recently picked up by major brands.
"The most recent project was Callaway golf, a golf club manufacturer. They did a series of instructional videos in 360." Hayden said.
The online videos take you to the golf course with golf stars George and Wesley Bryan.
This summer the 360 Labs team created a piece for an outdoor company as crews followed Olympic skiers Keaton Mccargo and gold medalist Hannah Kearny.
But Hayden says its recent YouTube launch will catapult 360 Labs onto the worldwide stage.
Its Grand Canyon documentary was selected as one of the first 360 videos viewers can watch online and on mobile devices.
Hayden says 360 video will be all the rage in 2016 as more cell phone companies push these virtual reality headsets.
360 just wrapped up a YouTube series with MtHoodTerritory.com. They made VR videos advertising skiing, rafting and mountain biking on Mt. Hood to promote tourism.
Hayden says Oregon kicked off virtual reality. He says the view master was invented in Portland in 1939 and that became of the most famous virtual toys of its era.
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