Wood Village business owner slapped with $3,000 fine for adverti - KPTV - FOX 12

Wood Village business owner slapped with $3,000 fine for advertising with mannequins

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A local business owner had to remove his female mannequins and roof banner after the city changed their signage code.

Aaron Michelsen thought a blonde and brunette would be just what he needed for his dispensary.

“I saw it online. It was a really neat, catchy thing that was for a realtor. The realtor was having the mannequins hold their signs for them and they rotate," said Michelsen.

His unique and catchy advertising put him in a tough spot. 

“The city revised their entire code so that no sign can rotate, you can have one by permit only," said Michelsen.

So one-by-one, he took down the mannequins and removed the banner on his roof. Michelsen was slapped with a $3,000 fine.

“It’s hard to be a business if you can’t advertise,” Michelsen said.

The single dad of two loves his customers. He said those new ads brought in more revenue for the city than before. He admitted that being in his current location, has been a battle since the beginning.

“68 percent of Wood Village voted for marijuana in their city but the city itself didn’t like it one bit," said Michelsen. “It makes me upset that the city that I’m in doesn’t even want me here, the people do, the city doesn’t."

To make matters worse, Michelsen said surrounding businesses are decked out in signs and other ads. One of them is right in his plaza.

David Kim is an employee at the convenience store in the same plaza. He said he noticed the city cracking down on the dispensary.

“The fellas from the tobacco shop, they’ve never been fined and they have an Indian statue," said Kim. "It's pretty much unfair how they’re being pretty much harassed compared to everybody else around here, they’re the ones that got hit with all the fines."

Michelsen said he is complying to the new city codes, but he is hoping they will have some compassion for his business.

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