Former Nike designer launches new YouTube reality competition - KPTV - FOX 12


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Former Nike designer launches new YouTube reality competition

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When it comes to sneakers, D'Wayne Edwards is king.

After a successful career designing shoes including Air Jordans, Edwards founded Pensole Design Footwear Academy in downtown Portland.

He recently launched a star-studded online series for YouTube Red called “Lace Up: The Ultimate Sneaker Challenge.”

In the unscripted competition series, up and coming sneaker designers compete, with the winning designer release a limited-edition shoe with Adidas.

To watch the first episode of the series, visit YouTube.com. For more information on Edwards, head over to Pensole.com.

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