Powell’s to release new fragrance so you can smell like the famous bookstore

Images provided to KPTV on behalf of Powell's 

PORTLAND, OR (KPTV) – Ahead of the holiday gift giving season, Powell’s Books is turning the page with something new – a bottled aroma of its flagship store.

Powell’s by Powell’s is a limited-edition, unisex fragrance that will be available in a 1-ounce bottle packaged in a faux book for $24.99.

According to a news release Wednesday, Powell’s surveyed its customers about what they missed most about the City of Books while it was closed temporarily due to COVID-19. Based on customers' answers, Powell’s by Powell’s went into production.

The fragrance will “capture the scent of books with subtle hints of wood and violet,” the news release said.

Powell’s by Powell’s was scheduled to begin taking preorders starting Sunday but due to high demand the fragrance is available for preorder online now. You will be able to purchase it in Powell’s stores starting Nov. 27.

Copyright 2020 KPTV-KPDX Broadcasting Corporation. All rights reserved.


Recommended for you

(4) comments


If this becomes a good seller, I may do the same.. Years ago we had a one holer outhouse. I wouldn't call the aroma musty, but it's definitely uni-sex and since liberals c be conned into about anything, it should sell rather well.

Frederick Fukov

Powell's sure knows their demographic. I mean, if the majority of voters in Malnormal County are stupid enough to vote for people like Wheeler, Hardesty, Eudaly, Kafoury, and likely Iannarone, they'll buy a $25.00 fragrance that smells like musty books.


Musty Book perfume? Not going to be a hot seller. Now if they were to release a perfume that combines the smells of rioting, tear gas, bums, feces, and derelicts. That might be a seller.

Frederick Fukov

Ok..that one made me laugh.

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.